A sample of the content audit spreadsheet. For more information on content audit, read the article How to Perform a Website Content Audit. When you have a content list, you can evaluate it based on the goals you have put in place. The usefulness of content is evaluated in terms of value (potential and real) that it provides for users. Content auditĪ content audit is a process of evaluating content usefulness, accuracy, and overall effectiveness. Tags), body copy, media content (images, audio, video), and documents (doc, Various elements such as page titles, meta elements (keywords, description, The goal of this activity is to create a list of informationĮlements (blocks of content on webpage) and classify them by topics. The product, you need to understand what elements your website will consist of.Ĭonducting a content inventory will help you locate and identify the existing The main activities to perform at this stage are content inventory andīefore you start constructing a layout of The business wants, you can evaluate the content you have according to those Now when you know what users want and what The intersection of business goals and customer goals will tell you what content and features will benefit both the customer and business. TheĮarlier the purpose and goals are defined clearly, the easier it is to stayįocused and confident in your work. Requirements are and list them with the appropriate metrics and KPIs. Get a clear understanding of what the business The goal of information architects is to come up with a structure andĭesign that balances the users’ needs with business needs. What your users need, its time to discover what your stakeholders need. Personas are fact-based representations of your users including the goals, motivations, characteristics, and behaviors of your target audience. Write user stories and evaluate your content organization and design on how they work for real people and their tasks. Create user persona templates based on the insights you get from user research. Once you have identified which approach is appropriate, gather data about your site users – invest in user research and learn about a user’s wants and needs. Conduct user research to understand your users But when you redesign an existing website, you will need to focus more on conducting a content inventory and audit in order to find places where content requires attention (more on this later in the article). For example, when you design a new site, you need to invest more time in understanding the business and your user’s needs. Frame your approachĪre you redesigning an existing website or designing something new? The answer to this question will help you prioritize your activities. It’s recommended to conduct proper research and analysis.īelow is a seven-step process that you canįollow to create a website architecture: 1. That’s why before starting a web design project, You are at predicting things, it’s always better to rely on research and makeĭata-informed decisions. Structure their content using the “In my opinion” method. Your site? How should it be structured? Unfortunately, all too many businesses A step-by-step process of creating an information architecture for web design That’s why the best time to start thinking about information architecture is before the website is even built.Īrchitecture templates that will help you design great IA. Even though the IA itself isn’t visible in the UI, a solid IA is the foundation of a great user experience. A website’s information architecture (IA) has two main components a) the site’s content and b) functionality and structure that define the relationships between a site’s content/functionality.
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