![]() This will keep all the relevant information in one place and make it easier for readers in the future. Please continue your discussion in an existing thread. Please use the search feature before creating a new thread on a topic that might already exist. Note from Team-BHP Support : Thread MERGED. To us it is much more than just a car ad - it's a model of the creative process.Ĭame across this fabulous link and well could not have said it better than the author. We recommend it to not only people in advertising, but also to anyone involved in project planning and development. We wanted copywriters and art directors from around the world to see this, which is why we put it on the Web. In this case, however, the advertising firm DDB of the USA did not have a large budget, so they had to choose a different method. Given unlimited resources, a tactic that pushes image only can work well. During an age when owning a large and luxurious car was a status symbol, this famous ad preached the exact opposite! The "Think Small" ads are an excellent example. The best advertising changes the viewer's outlook on life. As you read the copy and get drawn in, they reveal a sense of fun that quickly wins you over. Many are surprising or shocking, though in a positive way. Here are some of the many things I learned from the ads: We'd like you to find out for yourselves what made these VW Beetle ads special. In fact, if there were such an award as "Best Advertising of the 20th Century," I am certain that these ads would win hands down. The series of ads that ran from 1959 to 1976 (and never felt dated, by the way) is today widely considered one of the best advertising campaigns ever. Now ask them, "How do you feel about the VW Beetle ads?" The rival automakers put up billboards on opposite sides of Santa Monica Boulevard, and they’ve been taking potshots at each other ever since. Some may answer, "That's easy - it was the campaign that I myself crafted!" Others may reply that it is impossible to rank and choose the best campaign. There’s been a bitter billboard war brewing between BMW and Audi in Los Angeles. If you're in advertising, the next time you see your superior ask them what, in their opinion, is the best advertising campaign of all time.
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